Updated: Aug 25, 2020
As national borders consider reopening, a partnership between governments and the tourism industry will be essential.
Excellent article by McKinsey & Company on “Reimagining the $9 trillion tourism economy – what will it take.” We especially like this article because the actions it recommends are exactly what SRGT's BlenderConnect technology offers:
1. To put in place an active framework for tourism with government to work together to better
implement and manage both destination marketing, a tourism activity, and destination and
health rules and regulations, a government activity
2. The ability to collect and distribute data in real time to support more informed funding and
3. Enabling a one-to-one communications channel and network around constantly changing
situations, rules, regulations and protocols between the government, the private sector,
citizens, and tourists
4. Creating a mechanism for digital and analytical transformation to meet the real-world needs of people and businesses – that ensures the right information is collected and then gets to the right person at the right time
We agree with McKinsey that these are the actions needed for the tourism industry and destinations to
recover and rebound – not only from the current pandemic, but also from any and all future disruptions – be they global, regional or local.